You want a simple process for writing compelling blog posts that’ll attract traffic like never before.
You want to write compelling blog posts that’ll result in better conversion for you.
You want to write compelling blog posts that’ll build a base of fanatic followers for your blog.
You want to learn how to do just that, tips and tricks and whatever works!
You may have learned that people reading long posts are twice more likely to visit your site again, and then again you stumble upon the idea that short, pithy posts with extremely targeted hooks are far better at conversion. You come across people telling you that optimizing your posts are not that hard and then again you discover that there are over 200 factors in that process.
Where are the tricks? Where is the step-by-step process that you can use right-away as soon as you finish reading this post? In this post, I promise to share all that I’ve learned so far and dilute them (I’ll write about each of the steps mentioned here in detail in separate posts) for you. The sole goal of ScribbleSquare is to formulate the plan for you in the simplest possible manner. Go on, read, share, apply this 10-step process when you write your next blog post. Definitely you’ll notice the difference.
Writing Compelling Blog Posts: Things No One Is Telling You
Okay, that’s not entirely correct. In fact there are plenty of blogs on blogging that offer these tricks and tips to follow when you’re writing your blog posts. But the thing is they are sometimes too cluttered and conflicting. You feel like you’re absorbed in a chaotic bubble of information, not knowing what advice to follow and what to ditch according to your needs. This is exactly why I’m compiling this 10-step process for you.
1. Decide the Purpose
You need to think about what a particular blog post is going to do for you. Maybe you’re writing for a business blog to better your conversion from readers to customers. Maybe you’re writing to educate your readers about something. Maybe you’re writing to entertain your readers. Maybe you want to get more subscribers or more social shares or more organic traffic. Whatever it is, decide on the purpose.
2. Decide the Topic
Once you’re sure about what your post is going to do, think about how best it can do this job. You can always follow the problem-solution-implementation approach for deciding the topic for almost any type of blog post. First think about any problem that your readers are likely to be facing now. Then think of a solution and the best way to apply it to their problem. Try to find as many things to write about in this step.
Tip: Follow my other article to generate ideas for your blog post.
3. Do a bit of Research
Suppose you’ve managed to find 10 topics you want to write on. Don’t just begin to type frantically on your keyboard no matter how excited you are. First you need to do some research. Are there other articles on your topic? Probably yes. Are they covering everything you’ve thought of? Probably not. Is it worth your time and effort to write on the same topic? Can you create something that is better? Are enough people searching for the topic online?
After you basically do keyword research and competitor research, maybe now you still have 3 topics on which to build your own blog post. Now you’re going to do content research or finding out how best to create your content. Will you be using a conversational tone or a formal one? What are the different points that absolutely have to be covered? What can you offer as some bonus? Can you share some personal experience or a story or your own research data?
You may ask, “But I haven’t written anything yet!” Don’t worry. Writing is the easy part. Answering these types of questions will greatly simplify and enhance your actual writing before you know it.
4. Create an Outline
While doing your content research, you’ve gathered all the fine points of your future article. Write them all somewhere, play around to find the perfect sequence for them to follow each other in your post and you have your outline ready. You can go one step further to allot some word count restrictions to each point in your outline. Your outline is now the skeleton that you’ll slowly add meat of your content to.
You can do this in a classic notepad or use Dynalist, a simple but powerful tool that I use for the purpose. (I’ll write about Dynalist and its superpowers in a separate post later.)
5. Brainstorm a Catchy Headline
Headlines are the first thing your readers notice about your post. And as the old saying goes, first impression matters a lot. A catchy, attractive title will entice your readers to click through the link to actually read your post. But remember the actual purpose of the headline. The title or the headline of the post is where you tell what the post is about in the most attractive manner you can think of. It’s easy to fall into the trap of making the title too catchy but always try to capture the essence of your post into it. Your readers should not in any way feel cheated by reading your post after being attracted by your headline.
6. Write a Concise Introduction
Introduction is where you repeat in detail what your post is going to be about, stress why your visitors should go on with reading the whole post and also dispel any possible misunderstandings that your title might give rise to.
Don’t be modest with what you’re offering as a value to your readers but then also refrain from being too much of a show-off. When stuck, simply apply the problem-solution-implementation approach in writing your whole introduction, much like I’ve done in this post itself.
7. Use Headings & Subheadings
No, I’m not telling to use headings and subheadings properly from an SEO standpoint yet. Think of the natural flow of your content – a title, an introduction, a main body and a conclusion – all following each other beautifully.
Your title automatically becomes the super-heading of your content, known as the H1 heading. There’s absolutely no need to use a heading for your introduction. Separate the main body from the intro by using as many H2 headings as you need as per your post. If you want to give more insight into any of the H2 headings, use H3, H4 and so on. Seldom you’ll need to go beyond H3 while writing your post though. Lastly separate your conclusion from your main body by providing another H2 heading in front of it.
While using headings and subheadings is certainly beneficial while doing on-page SEO, think about the beautiful structure you’re building your article on. It looks pleasing to your readers, makes it easy for them to read through your whole post and enables them to jump to specific sections in your post.
8. Find Some Relevant Images/ Videos/ Audios to Use
Adding relevant rich content such as images, videos and audios to your blog post increases the time that a reader is likely to spend on your post and therefore more likely to do what you want them to do. Always remember that the key is relevance. Are they actually providing value to your readers? If the answer is no, be ruthless to remove them altogether. Or find some better alternatives to use. (I’ll recommend going with the second option.)
9. End With a CTA
While writing your conclusion, you can simply give a gist of what your post is about. But don’t just end abruptly. Leave some room for further engagement by providing a CTA or a Call-To-Action for your readers. It can be about asking them to subscribe for more related content, buy some products or services you were talking about in the post or just leave their opinions on your post in the comment section. If it’s the last, never disable the comment section. But hey, that’s common sense and now I’m talking needlessly again.
10. Proofread, Edit & Hit Publish
Now that you’ve written your entire blog post, double-check or triple-check for any errors in spelling, grammar and punctuation. Nothing ruins a good-written article than a few overlooked typos or the curse of the apostrophe. Also see if an overall consistency is maintained throughout the whole post. Even the best of bloggers publish their content with a few errors still in them. Personally I’ve made it a habit to regularly proofread the contents of my blog in my free time. Whenever something catches my eye, I make the necessary adjustments. You can do this too, at least till the blog is relatively small.
That’s pretty much all of it – a simple 10-step process to write compelling blog posts. Each of the steps mentioned here has more layers to it than an innocent onion. I’ll surely write on each of them in separate posts in ScribbleSquare and update this post with links to them. Keep visiting my blog for updates.