You’ve thought hard to find the purpose, decided on the topic, did extensive research, created an excellent outline and then come up with a pretty catchy headline for your blog post. Next thing to do is to write an introduction to it. A blog post introduction is a happy little space just under the title or headline of the post, generally containing no more than three or four short sentences where you further tell your readers exactly what to expect from reading your post. For example, you’re reading the introduction to “A Blog Post Introduction” right now. Let me now go into a few more details on how to “Write Them Right In 2021”.
What is an Introduction
Just like I mentioned above, an introduction is a brief space, usually containing three to four sentences, sometimes divided in two separate paragraphs, appearing just under the title of the blog post. The primary objective of a good introduction is to reinforce what the title had already suggested, give an overview of the content below and to dispel any misunderstandings that might occur from reading the title.
Things to Keep in Mind while Writing Your Introduction
If there’s one point I always keep repeating, it’s about taking conscious effort in getting your content noticed among the sheer vastness of other content out there on the web. Writing your introduction is also a vital part of the process. So these three things should always be kept in mind while writing your introduction:
Introduction Reinforces Your Title
While the title of your blog post works as the hook for ensuring better click rates, introduction works as the obvious fishing line to draw them further into your main post. Whatever is promised on the title must be repeated, clarified and reinforced in a simple yet attractive manner.
Build on the Promise
The title may or may not explicitly make a promise but the introduction always does so. Tell your readers about exactly what to expect from reading your post and also exactly why they should read it.
Dispel Any Misunderstandings
There could be times when your title might mislead your readers. Always stay honest to describe your content in your introduction itself so that any misunderstandings could be prevented. There’s no worse turn-off than to feel duped into reading a post that your readers felt compelled to click on by the lure of your glittering headline. Waste no time to restate the purpose of your post in the introduction so that they can be saved from this predicament. Trust me they’ll thank you for doing it even when they’re not interested enough to go through that particular content and will come back to your blog for more.
Some Common Techniques for Writing a Perfect Introduction
Writing is an artistic pursuit, with every bit of science inherently built into the process. It’s wrong to assume that the creative flow doesn’t follow any hard rules. Good writing does that in such a subtle way that you wouldn’t understand the techniques unless you’re explicitly told about it.
This is the most common approach a blogger uses when he writes his post. In this case firstly the introduction states or reiterates the very problem which the post is trying to solve. Then it talks about how it will try solving it. Lastly it ends with suggestions regarding how best to implement the solution to the problem. There you go. Three pretty neat sentences – one describing the problem, one showing the solution and another suggesting the implementation. Actually the whole blog post can be and usually is written by using this approach. But when you can’t think of any other way to write your introduction, this strategy can come in handy.
Mad Scientist Approach
Remember me saying how numbers work their magic in the minds of us humans in my last post? In the Mad Scientist Approach, you start your post by giving some hardcore research data relevant to your topic. The goal of this approach is to entice your readers by engulfing them in some cloud of statistical insanity. Then slowly lift that veil through your post.
Any kind of charts, numbers or graphs can be used to attain the purpose of this approach. Using infographics can greatly increase footfalls for your blog. In my experience, giving out data in percentages works as a charm.
Jumping Monkey Approach
Here you start off your post by declaring something amusing or shocking or downright absurd. Then build your post to show exactly why you think so. Your introduction acts as a monkey performing complex acrobatics to attract your readers.
Using numbers and shocking revelations together is generally very good practice to follow when writing the introduction, provided all the accompanying information is relevant to the topic.
Been There, Done That Approach
Basically you’re just showing off your experience in a field by following this approach. That automatically makes you an expert and an authority in the topic being covered. Moreover people tend to connect on a somewhat personal level to you when you’re telling them exactly why you’re the best person to look for the solutions to the problems they’re having or how you’ve overcame the challenges.
While this approach can be found in plenty, one thing to remember is that you quite possibly can not have some experience in every subject your blog is covering. Do not ever try to appear a veteran when you’re relatively new in a field. It will NOT work. Period.
Ah, stories of all kinds take us to a happy little place of our own, with warm bonfires glowing in a reddish-yellow tint, the smell of our favorite food or drink in the air and a cozy blanket of overwhelming comfort. Great marketers are all legendary storytellers. And while you’re writing your content with the purpose of getting noticed, starting with a story, personal or anecdotal or purely fictional, can be a rewarding approach.
Combining personal stories with your experience in a particular field and then using them in your blog post introduction can also bring great dividends.
Demonic Reversal Approach
Begin your blog post by stating the exact opposite view that is a bit too obvious for your readers. Then dispel that notion slowly throughout your whole content. Provide that ‘Aha’ moment for your readers when they get the point you’re making. The more obvious the reversal, the better or the more intense will that ‘Aha’ moment be.
If you’re following the steps mentioned in this “Write Them Right” series, you’ll find out that adding to your outline is pretty easy stuff, all except for the introduction and the conclusion parts. As far as I know no one writes a blog post in a linear progression – from writing the blog post introduction to ending with a conclusion. Expand all the points in your outline, gather the rich media to use with your content and leave writing these two parts for the very last. That will at least save you a lot of time, but probably will help you successfully complete writing the whole post.
In this post I tried to explain in very simple terms what a blog post introduction does, the three things to always keep in mind while writing it and some common techniques for writing it. No single approach will work for every post you write of course. The approach you adapt must be in sync with the type of blog post you’re writing. This is certainly a bit of trial-and-error thing to get perfect at. All I’ve done is to try to give you some ideas. Build on them, combine them or devise something of your very own. Let me know if this post helped.
The next post in the “Write Them Right” series will be covering the usage of headings and subheadings in more detail. Keep visiting.